Challenge
One of America’s most beloved family brands needed a digital marketing plan to drive event attendance for its local ice arena performances.
Solution
In order to reach consumers with a propensity to purchase tickets, Alliant developed a custom audience segment of local families including: presence of children ages 0-3; presence of children ages 4-7; presence of children ages 8-12.
Results
Alliant’s segments greatly outperformed the average campaign metrics, with an overall click-to-conversation rate of 41% (not including retargeting).
