Challenge
A major financial institution faced with increasing mailing costs and lower response rates needed a solution that would help identify consumers in-market for a range of invitation-to-apply credit card offers.
Solution
Alliant worked with the bank's list brokers to create targeted segments for each specific offer. The newly-developed audiences were then further enhanced with Alliant's on-demand response models.
Results
Initial tests demonstrated that the selection strategy was successful. The Alliant segments outperformed other lists for response and credit quality.
Alliant offered the client scale in key transactional segments allowing the bank to expand campaign circulation up to 64%.
