Acquire. Enrich. Optimize.

People-Based
Digital Audiences

Quality Digital Audiences

Activate syndicated and custom audiences that are rooted in deterministic purchase behavior and predictive psychological insight. Reach consumers across channels with scalable digital audiences from Alliant.

2,800+ Audiences

Targeted off-the-shelf segments readily available in all major platforms or for distribution to activation partners

People-Based Data

Every audience is rooted in a deterministic transactional data & predictive psychological insight and securely built at the PII level

Custom Audiences

Build precise custom audiences tailored to your goal fast, and quickly move from strategy to activation

Custom Audiences

Custom audiences built from deterministic purchase data and predictive psychological insight.

Alliant helps marketers build high-performing custom audiences using deterministic purchase data and predictive psychological insight, giving you a more complete view of who to target and why they’re likely to respond.

Whether you’re creating tailored audience selections, lookalike modeling, or performance-based segments, our consultative approach and free data tests help you identify the attributes most likely to drive results.

Audience Verticals

Segments readily available for targeting.

Retail

454

SEGMENTS

Auto

224

SEGMENTS

Entertainment

483

SEGMENTS

Travel

139

SEGMENTS

Health & Beauty

134

SEGMENTS

Food & Beverage

180

SEGMENTS

Home

142

SEGMENTS

Tech

77

SEGMENTS

Financial Services

95

SEGMENTS

Audiences Where You Need Them

You need to be free to reach the right audience, at the right time, regardless of channel. We’ve built a massive database of billions of match keys so we can help you execute on that vision. Whatever the requirement, be it postal, email, IP or lat/long, we handle distribution so that you can execute.

400+ more destinations across channels

Future-Proofed Delivery

Alliant people-based digital audiences are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.

Programmatic
Email
CDPS
Addressable TV
Direct Mail
Social

Audience Help Desk

Need a custom audience, recommendations on your digital audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

See Alliant Audiences at Work!