Movie theaters still play an important role in the entertainment landscape, but changing viewing habits and streaming alternatives are reshaping how and when audiences go to the movies. For marketers and media planners, understanding movie theater attendance behavior can reveal valuable signals about entertainment preferences, spending habits, and in-theater purchasing. 

Our Movie Theater Behaviors research analyzes how often consumers attend theaters, what types of films they prefer, and how concessions and in-theater purchases factor into the overall experience. Based on survey data from a representative sample of U.S. consumers, the report uncovers patterns in theater attendance, genre preferences, and audience demographics 

Interested in uncovering the behaviors behind today’s theater-going audience? Download the full research to explore the data and discover how movie theater insights can inform smarter audience targeting and entertainment marketing strategies.