Consumer health technology is rapidly transforming how people track, manage, and improve their wellbeing. From wearable fitness trackers like the Apple Watch and other popular smart health devices to digital health apps, consumers are increasingly using technology to monitor daily activity, sleep, heart health, and other wellness metrics.

To better understand this growing trend, our Consumer Health Tech research examines how U.S. consumers are adopting and engaging with health technology in their everyday lives. Uncover key insights on wearable device usage, digital health adoption, and the motivations driving consumer interest in health and wellness technology to better inform audience targeting, messaging, and health-focused marketing strategies.

Download the full report to explore the data shaping today’s fast-growing consumer health tech landscape.