Transform today’s data challenges into tomorrow’s opportunities

Buyers rely on platforms and exchanges to offer a breadth and depth of quality audience data. With Alliant, you get that and more.

Unleash Advertising Demand

Leverage Alliant’s industry-leading brand reputation, advertiser relationships and high-volume usage across agencies (from holding companies to independent) and today’s leading brands.

Data Privacy & Compliance

Platforms trust Alliant’s highly certified and verified data, transparency and oversight to provide advertisers with a proven audience solution.

Unmatched Data Accessibility

Partnering with Alliant means access to a team that’s 100% there for seamless integration of innovative audience data and ongoing services.

Precision Targeting at Scale

Empower buyers with access to unique data at scale. Derived from a people based-transactional data coop, highly accurate demo, lifestyle and purchase based audiences effectively reach customers and prospects.

Solutions for Platforms

Audience Targeting Data that Empowers Platform Advertisers to Achieve Success Across Channels

On Demand Segments

2,600+ Audiences available for immediate activation

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Custom Audiences

Access Alliant
Data Experts for
your unique needs

Data Enrichment

Leverage 3rd party data for enrichment and model input signals

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Alliant Differentiators

Top 3 in Demographic Audience Accuracy

Based on quarterly scoring by Truthset among leading data providers.

Verified

Leading: Top 10 programmatic audience provider used by thousands of agencies and brands.

Scored: Truthset verified audience attributes consistently ranked within top 3 for accuracy scores among leading data providers.

Future-proofed: Certified cookieless approach tied to an extensive identity map built for the future of media.

Scalable

Data at scale: Billions of transactions source from hundreds of brands and product lines and reaching 280+ MM US consumers and 135+ MM U.S. households.

Leading Identity Graph: Activation available across IP, hashed email and leading universal identify frameworks including Unified ID2, RampID and more with data in 400+ destinations.

Comprehensive view: Insight into US consumer behavior powering the ability to predict the value of every consumer for any offer across any channel.

Specialized

Variety: Wide range of unique audience segments and custom solutions across industry verticals that can be activated via managed or self- service, white-labeled, flat rate licensing, data enrichment and more.

Source: People-based audiences generated from proprietary transactional data built at the PII level that is restored and refreshed monthly for accuracy.

Access: Audiences available to target at the individual and household level for national and local campaign activation.

Audience Categories

2,600+ segments across data types power on-demand and custom audience solutions.

Demographics

Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub

Purchase Behaviors

Consumers in the Alliant DataHub who have purchased products or services in specific categories

Brand Propensities

Purchase-based brand audiences built from 175MM+ credit & bank card transactions

Interest Propensities

Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags

Movers & Homeowners

Homeownership from a national compiler or self-reported changes of address with an Alliant Member

Automotive

Deterministic ownership data from nationwide dealership and service department records

TV Viewership

TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer

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TV Subscriber

Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data

CPG

Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps

Political

Voter audiences based on party affiliations, political donations, candidate preferences and life stages.

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Talk to an Expert

Own the Advanced TV Advertising Channel

With Alliant’s full suite of 2,600+ optimized for TV audiences readily available for platform integration built to deliver campaign success to modern TV buyers.

Explore Audience Integration

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