FanAI focuses on delivering insights based on online and offline spending. They turned to Alliant as a qualified source of purchase, demo and lifestyle data. To start, TV viewership data was collected across 11 professional sports teams in a designated metro area, ensuring engagement, or “fandom”, through minimum requirements for number of games watched and time viewed. The viewership data was matched to Alliant’s DataHub through their integration with LiveRamp, enabling Alliant to append 25 data attributes in a privacy-conscious way. Attributes included age, income, estimated wealth, payment and lifestyle behaviors. The enriched data was uploaded to FanAI’s profiling UI for further analysis.