The 2025 Suite of Back-to-School Audiences: Meet the Family
Marketers are planning back-to-school campaigns to launch this summer. The race for brands and their agencies to capture the attention and wallets of family decision-makers and student shoppers has already started. Marketers need to have their finger on the pulse of trending topics and products, while balancing promotional offers and the timeliness of their media efforts.
Every family is unique and so are their shopping needs for the upcoming school year. Through a data-driven approach, marketers can better reach shoppers based on past purchases, brand loyalties, family interests, and more.
Alliant offers a unique assortment of syndicated Audiences across ten categories including Purchase Behaviors, Brand Propensities, Social and Interest Propensities, CPG, Demographics, TV Viewership and Subscriber, and more. Underpinning all Alliant Audiences are billions of consumer transactions from 500+ brands and product lines spanning across retail, sports, home services, tech and other key consumer categories that deepen a brand’s understanding of buying behaviors. Combined with additional demographic, lifestyle and behavioral data, as well as a vast activation network of partners, Alliant data powers a robust suite of back-to-school audiences that are predictive and accurate across channels. As an added bonus, Alliant’s quick turn around custom options can deliver increased control specific to exceed back-to-school campaign goals.
To level up this back-to-school season, brands and agencies need a range of audiences that can connect with shoppers no matter their unique brand loyalties, life stage, interests or family tree. To illustrate this point, meet the Thompsons.
Quick Tips for Back-to-School Targeting Success
The back-to-school shopping window is one of the more diverse planning seasons that factors in key products, promotions and timeliness across a range of student age groups. This means brands need to have a dynamic audience strategy in place.
Cross-Channel Approach: Opportunities to reach shoppers throughout their buying journey are plentiful across CTV, programmatic digital, social, audio, in-store, retail media networks, direct mail and more.
Custom Audience: Deliver your unique targeting needs by building a custom audience that’s faster and easier than you think.
Price Conscience Mindset: Reach shoppers with a strong affinity for saving money, buying in bulk and at key times – Amazon Prime Day anyone!?
Family Entertainment: Factor entertainment channels and targeting segments into your media mix that can reach families as they consume TV, movies, and radio content together this summer.
Affinity Targeting: Advertisers can tap into powerful intent signals to reach desires audiences through brand, interest and purchase propensity targeting approaches.
Reach out to Alliant for audience strategies and recommendations for your upcoming back-to-school campaign.
