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Data Help Desk
Audience Categories
A high-level overview of the types of data that power on-demand and custom solutions.
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
TV Subscriber
Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle da
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
