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Data Help Desk
Audience Categories
A high-level overview of the types of data that power on-demand and custom solutions.
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Social & Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
TV Subscriber
Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data
CPG
Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
