Consumer Data Solutions
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Consumer intelligence that connects the why behind decisions with the what behind purchases, so you can reach the right people with the right message and drive measurable outcomes.
Today’s marketers are expected to grow efficiently in a world of fragmented signals, shifting privacy expectations, and commoditized “generic” segments that don’t keep up with modern consumers. First-party data is essential, but it often can’t tell the full story, or scale far enough to find the next best customer.
The Alliant Advantage
Transactional Behavior + Cognitive Psychology
Alliant Consumer Data Solutions leverage deterministic transactional data and a unique methodology of cognitive psychology and data science.
Together, they enable smarter audience design, richer personalization, stronger modeling lift, and clearer performance proof—across channels.
PeopleCore
Consumer intelligence providing comprehensive insight into who people are, their interests and preferences, and the motivations driving their purchase decisions.
Created by blending quality data sources with proprietary cognitive research and predictive data science to deliver a more complete view of the consumer.
Available via Install, Enrichment, Digital
Demographics
Who People AreAge, gender, household composition, ethnicity, education, financial profile, housing profile
Lifestyle
What People DoInterests, behaviors, travel, health & wellness, and more
Channel Preferences
How to Reach ThemSocial activity, TV/CTV consumption, podcast behavior, preferred marketing channels
Motivations & Decision-drivers
Who They ActSpontaneous, value-seeking, materialistic/feature-driven, eco-minded, security-focused, and more
PurchaseCore
Purchase intelligence rooted in behavior that shows what people buy, how they spend, and what they’re likely to do next—built to power targeting, measurement, and lifecycle strategy.
Created from member-sourced transactional data and
reliable behavioral signals, then enhanced with predictive
modeling and psychological insight to deliver brand,
category, and in-market intelligence at scale.
Available via Install, Enrichment, Digital
Brand Affinity
What They BuyBrand purchases across 30 verticals, recency/frequency, spend levels, purchase cycles
Purchase Category
What They BuyProduct type (e.g. shoes) across 30 verticals, recency/frequency, spend levels, purchase cycles
In-Market
What's NextModeled in-market indicators, upgrade/replace timing, cross-sell/upsell likelihood
Categories
Across 30 IndustriesCPG, Retail & Apparel, Personal Care, Beauty, Tech & Electronics, Department Stores, Pet Products, Travel, Auto & more
The Complete Picture of Performance
Combining the Power of Known Purchase Behavior & Predictive Psychological Insights
Built for Modern Activation
Alliant Consumer Data Solutions are designed to be easy to access and deploy across your stack
Programmatic
CDPS
Addressable TV
Direct Mail
Social
OUR UNIQUE APPROACH
Let’s Unlock & Predict the Why
Proprietary cognitive psychological research, predictive modeling and validation
Having the right data is only half the battle. In order to drive meaningful results, data must be validated and tested before it can be applied successfully. At Alliant, we take a scientific and psychological approach to data collection and validation. We carefully source, aggregate, cleanse, and link data from a variety of sources resulting in the most comprehensive and accurate view of your customers.
