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Alliant segments become a staple in publisher’s advertising package
Publishing
Digital
A major network of news websites was experiencing lack-luster performance from banner ads running on its web properties. With advertising revenue being the lifeblood of the company, they needed help improving the performance of the ads, and in turn, fostering repeat advertisers.
The Alliant solution serves more relevant ads to their audiences. The network integrated Alliant’s core purchase data affinities to better match ads to the users visiting the websites. Segments included: health & wellbeing; home & garden; cooking/food; and, sports enthusiasts.
The publishers realized immediate benefits from Alliant’s data and has used, and relied on, the segments consistently since 2012.
Web publisher increases site revenue with ad targeting powered by Alliant
Years using Alliant core segments
Targeted audience segments
Case Study
