Online News Network Improves Campaign Performance
Alliant segments become a staple in publisher’s advertising package
Solution Applied
Industry
Publishing
Channel
Digital
Industry:
Publishing
Channel:
Digital
Challenge
A major network of news websites was experiencing lack-luster performance from banner ads running on its web properties. With advertising revenue being the lifeblood of the company, they needed help improving the performance of the ads, and in turn, fostering repeat advertisers.
Solution
The Alliant solution serves more relevant ads to their audiences. The network integrated Alliant’s core purchase data affinities to better match ads to the users visiting the websites. Segments included: health & wellbeing; home & garden; cooking/food; and, sports enthusiasts.
Results
The publishers realized immediate benefits from Alliant’s data and has used, and relied on, the segments consistently since 2012.
Insight at Work
Web publisher increases site revenue with ad targeting powered by Alliant
3+
Years using Alliant core segments
4+
Targeted audience segments