Challenge
As a newcomer to the financial services market, this digital investment management platform was looking to support their launch in a more traditional channel. Their product is a mobile application, but they wondered if they might find success in generating response from direct mail.
Solution
Alliant used social signals to build responsive direct mail audiences. Using the followers of their brand as well as their competitors, several audiences were created and tested.
Results
Alliant segments performed an average of 74% higher than the campaign average. The results exceeded expectations and Alliant data became a major part of their monthly acquisition efforts.
