Questions? Feedback? powered by Olark live chat software Custom Model Give Acquisition a Makeover

Industry

Financial Services

Channel

Direct Mail

Industry:

Financial Services

Channel:

Direct Mail

Challenge

As a newcomer to the financial services market, this digital investment management platform was looking to support their launch in a more traditional channel. Their product is a mobile application, but they wondered if they might find success in generating response from direct mail.

Solution

Alliant used social signals to build responsive direct mail audiences. Using the followers of their brand as well as their competitors, several audiences were created and tested.

Results

Alliant segments performed an average of 74% higher than the campaign average. The results exceeded expectations and Alliant data became a major part of their monthly acquisition efforts.

Insight at Work

74%

higher than campaign average (performance)