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Alliant uses social signals to build direct mail audiences for financial services company
Financial Services
Direct Mail
As a newcomer to the financial services market, this digital investment management platform was looking to support their launch in a more traditional channel. Their product is a mobile application, but they wondered if they might find success in generating response from direct mail.
Alliant used social signals to build responsive direct mail audiences. Using the followers of their brand as well as their competitors, several audiences were created and tested.
Alliant segments performed an average of 74% higher than the campaign average. The results exceeded expectations and Alliant data became a major part of their monthly acquisition efforts.
higher than campaign average (performance)
Case Study
