Highly Accurate Audience Targeting for

Winter Travel

An audience guide for brands and agencies aiming to reach consumers ready to plan a winter getaway based on preferred airlines, accommodations, outdoor activities, and more.

Sample audiences from Alliant’s 2600+ segments most likely to respond to your campaign:

  • Vacation & Travel Products

  • Action-Adventure Enthusiasts

  • The North Face Buyer Propensity
  • Airbnb Buyer Propensity
  • Airlines Big Spender Propensity
  • DICK’s Buyer Propensity

  • Jacket

  • Premium Big Spenders

  • Sports Enthusiasts

  • Alaska Airlines Buyer Propensity

  • American Airlines Buyer Propensity
  • Comfort Inn Buyer Propensity
  • Delta Buyer Propensity
  • Patagonia Buyer Propensity

  • Visa Card Holder

  • Expedia Buyer Propensity
  • Hotels.com Buyer Propensity
  • JetBlue Buyer Propensity
  • L.L. Bean Buyer Propensity

  • Backpack

  • Outdoor Recreation

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.
Family in winter gear

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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