influence everywhere

NEW Social Audiences

Built on influencer, celebrity, and trending social categories that consumers like, follow, and share.

The influencer-data collab you didn’t know you needed

Alliant’s NEW Social Audiences deliver the engagement of influencer and creator sourced audiences, combined with the predictive power of consumer transactions, at scale and across channels. Built from robust data sourced from major social platforms and enriched with Alliant’s unique transactional insights and targeting attributes. Now available in syndicated and custom options.

NEW Enhanced Social Data

Robust social signals compliantly sourced from
0M+
Influencers & Creator Accounts
0M+
Verified & Opted-In Users
Define & Refine

Specific Social Platforms
Followers of Accounts & Handles
Hashtags Used
Activity over custom date ranges

The Alliant DataHub

Comprehensive view of consumer behavior
0+
Brands & Product Categories
0K+
Predictive Data Elements
Transactional First-Party Sourced Data

Billions of transactions across 500+ brands and product categories combined with additional consumer attributes

Lifestyle | Demographic | Behavior

NEW Enhanced Social Data

Robust social signals sourced from
0M+
Influencers & Creator Accounts
0M+
Verified Users
Define & Refine

Specific Social Platforms
Followers of Accounts & Handles
Hashtags Used
Activity over custom date ranges

The Alliant DataHub

Comprehensive view of consumer behavior
0+
Brands & Product Categories
0K+
Predictive Data Elements
Transactional First-Party Sourced Data

Billions of transactions across 500+ brands and product categories combined with additional consumer attributes

Lifestyle | Demographic | Behavior

42 NEW segments available now – or get full control with custom!

Syndicated influencer & creator audiences across social platforms

Instagram

Instagram followers engaged in social content modeled with direct-to-consumer purchase transactions, demographics and lifestyle attributes.

  • Instagram – Fashion Influencers
  • Instagram – Food Influencers
  • Instagram – Heavy Users
  • Instagram – Music Influencers
  • Instagram – News Media Influencers
  • Instagram – Photography Influencers
or CURATE YOUR OWN
Follows

Kylie Jenner, Martha Stewart or Nike, etc.

YouTube

YouTube viewers engaged in social content modeled with direct-to-consumer purchase transactions, demographics and lifestyle attributes.

  • YouTube – Sports and Fitness Influencers
  • YouTube – Roblox Influencers
  • YouTube – Self Improvement Influencers
  • YouTube – Product Reviews Influencers
  • YouTube – Politics Influencers
  • YouTube – Music Videos Influencers
  • YouTube – Heavy Users
  • YouTube – Comedy Influencers
  • YouTube – Cooking Influencers
  • YouTube – DIY and Crafts Influencers
  • YouTube – Financial Influencers
or CURATE YOUR OWN
FOLLOWs

This Old House, Mr. Beast or CoComelon, etc.

TikTok

TikTok followers engaged in social content modeled with direct-to-consumer purchase transactions, demographics and lifestyle attributes.

  • TikTok – Beauty and Skincare Influencers
  • TikTok – Heavy Users
  • TikTok – Politics Influencers
  • TikTok – Pranks Influencers
  • TikTok – Relationships and Dating Influencers
  • TikTok – Roblox  Influencers
  • TikTok – Shopping Influencers
  • TikTok – Sports and Fitness Influencers
  • TikTok – Dance Trends Influencers
  • TikTok – DIY Influencers
  • TikTok – Fashion Influencers
or CURATE YOUR OWN
FOLLOWs

Charli D’Amelio, Khaby Lame, or Bella Poarch

Twitch

Twitch subscribers engaged in social content modeled with direct-to-consumer purchase transactions, demographics and lifestyle attributes.

  • Twitch – Counter-Strike
  • Twitch – Dota
  • Twitch – Fortnite
  • Twitch – Grand Theft Auto
  • Twitch – Heavy Users
  • Twitch – League of Legends
  • Twitch – Marvel Rivals
  • Twitch – Path of Exile
  • Twitch – Pokemon
  • Twitch – Valorant
  • Twitch – World of Warcraft
or CURATE YOUR OWN
FOLLOWs

Specific Twitch Streamer

LinkedIn

LinkedIn accounts engaged in social content modeled with direct-to-consumer purchase transactions, demographics and lifestyle attributes.

  • LinkedIn – Business Marketing Influencers
  • LinkedIn – C-Suite Influencers
  • LinkedIn – Digital Marketing Influencers
  • LinkedIn – Doctor Influencers
  • LinkedIn – Entrepreneur Influencers
  • LinkedIn – Small Business Influencers
  • LinkedIn – Social Media Marketing Influencers
or CURATE YOUR OWN
FOLLOWs

Arianna Huffington, Richard Branson, or Tony Robbins, etc.

Curate your own by specific accounts, layer in rich DataHub insights for ultimate control.
See Alliant’s 2700+ Audiences

omnichannel delivery

Influence might begin in social…but it doesn’t have to end there

Programmatic
Email
CDPS
Addressable TV
Direct Mail
Social
Full control with custom

Curate Influencer & Creator Audiences

Inspired by social, delivered anywhere.

Turn Followers into Buyers

Real social engagement signals married with Alliant’s unique dataset result in a kaleidoscope of audience segments that deliver on influence, insight and intent.

Go beyond social, influence everywhere.

Get Started

Our team is ready to execute a quick turn Custom Social Audience tailor made for your campaign.

Turn Followers into Buyers

Real social engagement signals married with Alliant’s unique dataset result in a kaleidoscope of audience segments that deliver on influence, insight and intent.

Go beyond social, influence everywhere.

Get Started

Our team is ready to execute a quick turn Custom Social Audience tailor made for your campaign.

CONTACT US

Flexible Activation

Plus 400+ more destinations across channels

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

By submitting my information, I agree to be contacted