Channel

This subscription marketer rely on tactics such as low introductory rates and “bill me later” offers to build response — adding cost and risk. Alliant’s client was interested in repackaging its conversion offers to minimize attrition and bad debt.

Solution

Alliant developed a custom payment score that segments consumers into three tiers for offer selection. The scores are delivered in real time for conversion efforts online and in the call-center: top prospects with the highest probability of paying and staying receive the original “bill me later” option; middle tier consumers are offered a premium for up-front payment; bottom score groups are required to pay by credit card with the incentive of free shipping and handling. Real-time scoring allows the client to boost campaign performance by instantly generating the right offer for each lead.

Results

Increased retention rates, with significant reductions in intro-cancellation and bad debt.

 

Improved introductory payment rates across all enrollees.

 

Free shipping incentive proved to be so popular that it was adopted as a standard practice for retention shipments across middle and bottom tier groups.

INDUSTRY

Subscription

CHANNEL

Digital,Website

Insight at Work

+

Increased retention rates, with significant reductions in cancelation and bad debt

Contact Us

Interested in working together?

Get in Touch

Acquire. Enrich. Optimize.

People-based marketing powered by billions of consumer data points

Solutions