Challenge
Capturing the attention of prospective family travelers is a constant challenge in the competitive travel space. Connected TV (CTV) offers brands a powerful channel for storytelling and promotional messaging. A premier family cruise brand needed their CTV audience strategy to move the needle on driving website visitors and ultimately conversions.
Process
The family cruise brand’s agency analyzed Neutronian-certified Alliant segments vs. segments from other data providers over the course of their Spring-Summer CTV campaign.
Results
The Alliant audience segments outperformed other audiences leveraged in the cruise brand’s CTV campaign to drive higher website visitor conversion rates.
0%
Higher Website Visitor Conversion Rate
0%
Video Completion Rate
vs. other segments
These results highlight the effectiveness of custom audience targeting in driving viewer engagement
“Alliant strives to deliver high quality solutions and we’ve been long-time advocates for industry quality standards. The agencies and brands that we work with also place value on quality, but at the end of the day it all comes down to how the data performs. By partnering with Neutronian we now have clear performance proof points that high-quality, certified data delivers on advertiser’s KPIs.”
Donna Hamilton, Head of Innovation and Development
