Challenge
As an auto loan provider, people of varying affluence visited their website with interest in financing a vehicle. The company turned to Alliant to improve lead conversions by showing consumers the most relevant creative on their website.
Solution
Alliant proposed the client use performance scores to create applicable offers to a range of consumers, based on their buying behaviors:
Results
Luxury car images were shown to Empowered Consumers, the people with the highest affluence scores.
Mid-range car images were shown to consumers with middle tier scores.
Economy car images were served to Emerging Consumers, or people with lower scores.
