Challenge
Insurance marketing is a notoriously tough business. Highly competitive, it takes a significant amount of effort for marketers to connect with the right audience – and make the sale.
As a result, having any additional insight into consumer behavior very often makes the critical difference between a response and an actual conversion.
Solution
Alliant helped support digital agency Dragon360 to identify audiences for its insurance client’s Facebook banner advertising campaign. By onboarding Alliant’s syndicated audiences into Facebook’s digital ecosystem, Dragon360’s client quickly saw that traffic levels were significantly higher. Alliant zeros in on the consumers most likely to convert based on their multichannel purchase transactions with hundreds of direct-to-consumer brands. Furthermore, Alliant’s audiences are continually refreshed to ensure the most recent purchase behaviors are considered.
Results
The Alliant formula is one that is clearly working for Dragon360’s client. “We’ve been testing out some Alliant segments, and they are crushing it in terms of engagement and traffic!” says Jennifer Barry, Director of Paid Social at Dragon360. “Alliant continues to gain a reputation as a proven, effective source for attracting quality customers,” Alliant's Matt Frattaroli says. “For this reason, Dragon360 is now working with Alliant on similar customized data initiatives.”
