200+ NEW AUDIENCES

Across Streaming TV Subscribers and TV Viewership

Plus, over 2,000 syndicated audiences optimized for TV across categories & verticals.

Audience Categories

A high-level overview of the types of data that power on-demand and custom solutions.

Brand Propensities

Purchase-based brand audiences built from 175MM+ credit & bank card transactions​

Interest Propensities

Social media-based audiences built from followers ​of specific accounts or engagement with relevant hashtags​

Purchase Behaviors

Consumers in the Alliant DataHub who have purchased products or services in specific categories​

Demographics

Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub​

Automotive

Deterministic ownership data from nationwide dealership and service department records​

Movers & Homeowners

Homeownership from a national compiler or self-reported changes of address with an Alliant Member​

Political

Voter audiences based on party affiliations, political donations, candidate preferences and life stages.

Expansive Vertical Coverage

Alliant solutions provide brands of all types with scalable, omnichannel audience data.

Retail

411

SEGMENTS

Auto

220

SEGMENTS

Entertainment

287

SEGMENTS

Travel

126

SEGMENTS

Health & Beauty

123

SEGMENTS

Food & Beverage

117

SEGMENTS

Home

129

SEGMENTS

Tech

59

SEGMENTS

Financial Services

92

SEGMENTS

Non-Profit

32

SEGMENTS

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

Benefits of partnering with Alliant

Utilize Real Purchase Data in Every Data Point​

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources 

Reduce Uncertainty with Future-proofed Data

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale​ 

Feel Confident About Your Investment

Products, processes, and people are validated by neutral, independent parties​

Avoid Conflicts of Interest

As an independent company our steadfast goal for 20+ years has been to provide the strongest possible data solutions for advertisers

Meaningful data quality and transparency certifications that attest to our practices

Meet the team

Matt
Donna

TV Research & Insights

DTC in CTV: Best Practices for Data-Driven Success

In 2022, an astounding 92 percent of U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s direct-to-consumer brands. ...

How CTV is About to Rewrite the SSP Model

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet ...

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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