About Us
Great People. Great Data.
Great Results.
MISSION
VISION
VALUES
Evolution of an Independent Audience Company
2004
Alliant launches its credit scoring cooperative, rolling out with large direct-to-consumer marketing organizations
2007
A 2nd database is created for marketing analytics, providing granular transactional data that optimizes campaigns for LTV and more.
2010
A major new product category is launched as analytic prowess is expanded to predictive prospect audiences
2012
Alliant becomes an early provider of audience data for programmatic digital campaigns
2014
A whole new “big data” architecture is deployed to meet the evolving needs of marketers, providing enhanced scalability and flexibility to accommodate new data types
2016
Digital solutions surpass 50% of Alliant’s product mix, marking a significant milestone in Alliant’s multichannel evolution
2019
Alliant becomes “The Audience Company”, deploys powerful new machine learning technology and fully delivers for CCPA compliance
2021
Preparing for the next wave of addressable marketing, Alliant integrates leading universal identifiers such as LiveRamp RampID & Trade Desk UID2 and partners with modern data collaboration platforms such as Snowflake, AWS and Karlsgate
Company Leadership
A dynamic team driven to deliver value to clients and partners ― and to build a company where great people want to work.
JoAnne Monfradi Dunn
President & Chief Executive Officer
JoAnne Monfradi Dunn
As Alliant’s founder, JoAnne is the architect of its vision to deliver innovative consumer segmentation solutions to multichannel marketers in the U.S. Her passion for team building and customer service sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients.
A lifetime marketer, prior to Alliant’s launch JoAnne’s career included strategic and practitioner positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates, and TC Index. JoAnne is a committed advocate for development of comprehensive data governance standards and expanding marketing education opportunities, and has a long history of industry service.
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Joseph Licursi
Chief Financial Officer
Joseph P. Licursi
Joe leads Alliant’s financial management, HR and infrastructure teams, ensuring the company has the resources it needs to support its continued growth.
Joe’s has a deep background in financial management and accounting for investment and financial management organizations. During his 25 year career he has worked with powerhouses like Morgan Stanley, KPMG and Arthur Andersen — and has led accounting and reporting operations for a range of specialized private equity, asset management and hedge funds. Joe holds a BS in accounting from Fordham University, and is a Certified Public Accountant in New York and a member of the AICPA.
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Bill Adam
Chief Technology Officer
Bill Adam
Bill leads Alliant’s production and technology teams and is the architect of the Alliant Data Hub.
Prior to Alliant, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Edible Arrangements, Ikan Technologies, Grocery Shopping Network, Zadspace, and others. His development credentials include the first integrated card payment system, first patented and personalized digital savings circular, first Internet of Things Wi-Fi-enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising. He has two graduate degrees from Boston University, an MBA and an M.S. in information systems.
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Donna Hamilton
Chief Innovation Officer
Donna Hamilton
Donna heads up Data Strategy and partners closely with Product, Sales, and Data Science to maximize the use of first, second, and third-party data sets across Alliant solutions. A committed change agent, Donna is the catalyst and architect of many of Alliant’s key digital innovations, enabling Alliant’s clients to diversify their marketing efforts with a range of digital advertising solutions.
Donna came to Alliant following a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts to transition traditional mailers to email, online, mobile, database, and modeling programs. She has strong ties into the local New York advertising and marketing community previously serving as an HVDMA board member and recipient of a MCNY Silver Apple award in 2021. Donna holds a B.B.A. in Marketing from National University, San Diego, CA.
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Mitch Eisenberg
General Counsel & Chief Compliance Officer
Mitch Eisenberg
Mitch oversees Alliant’s Legal & Compliance team and serves as the Company’s General Counsel and Chief Compliance Officer, ensuring oversight and compliance in today’s evolving data privacy landscape.
Mitch has an extensive background spanning 35+ years handling legal strategy and oversight for a range of companies in the advertising and media space. Prior to Alliant, he has led legal teams at PulsePoint/WebMD, Mediabistro, Jupitermedia, Internet.com and more — handling privacy & compliance, commercial agreements, corporate policy, and a broad range of legal matters. Mitch holds a Juris Doctorate Degree from New York University School of Law and a Masters of Business Administration (MBA) and Bachelors of Science in Business from the University of Connecticut.
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Dave Taylor
Chief Product Officer
Dave Taylor
Dave serves as Alliant’s Chief Product Officer guiding product strategy and development overseeing the Data Science and Data Engineering teams.
Dave has an impressive product development and management background in creating valuable data solutions for brands and agencies. During his 20+ year career he has held leadership roles at Commerce Signals, a Transunion company, GE Capital, and Priceline — advancing consumer data product efforts. Dave holds a Masters in IS/IT project management from Villanova University and a BS in management information systems from Marist College.
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Julie Viscardi
Chief People Officer
Julie Viscardi
Julie provides strategic leadership across all of Alliant’s people practices ensuring we continue to build a culture that attracts, retains and develops the best team to support our continued growth.
Julie comes to Alliant from Gartner, Inc., where she took on increasingly complex roles within HR for the past 23 years in both HR Business Partner and Center of Excellence capacities, most recently Director of Operations and Compliance. Prior to Gartner, she held operational roles at Marakon and Piazza, Melmed and Berkowitz. Julie earned a BA in English and a minor in Philosophy from California State University, Long Beach.
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Kaitlin Dunn Troutman
SVP, Operations
Kaitlin Dunn Troutman
Kaitlin leads the Marketing and Creative teams at Alliant, supporting sales and product in communicating what we do and how we do it. Kaitlin’s career includes managing acquisition for Martha Stewart Living magazine and Director of Marketing, Merchandising. After working in some of the country’s best restaurants and honing her hospitality skills, Kaitlin joined the Alliant team in March of 2019. She graduated from Franklin and Marshall with a double major in Art History and Business and has an Associate’s Degree in Culinary Arts from the Culinary Institute of America.
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Matt Frattaroli
SVP, Digital Agency & Platform Partnerships
Matt Frattaroli
With over two decades of experience in adtech and ecommerce, Matt leads Alliant’s Digital and Agency Partnership teams. His enthusiasm for innovation and relationship building has led to the growth of Alliant’s unmatched distribution network, close-knit agency partnerships and new, innovative Advanced TV data integrations.
Matt is an industry thought leader who contributes to The Drum, AdWeek NY, Streetfight and more on topics like the future of third-party data, data quality and advanced TV. His professional roots are deep in the digital marketing space — having built multiple ecommerce and MarTech companies, including ChoiceStream. In 2015, Matt was recognized by Digiday as a Signal Award Finalist in Data Management and Marketing for his work with consumer polling validation. He holds a bachelor’s degree in business management and marketing from Cornell University.
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Walter Chistoni
SVP, Sales
Walter Chistoni
Walter leads Alliant’s New Business and Client Engagement sales teams, ensuring the company drives growth of key vertical accounts and expands Membership of the DataHub data cooperative.
Walter has a proven track record of leading sales teams for data brands, publishers, and agencies. During his career he has held executive roles at Data Axle, PMX, Media Horizons Inc., American Media, and News America Marketing — delivering bespoke solutions to brands leveraging first- and third-party data across channels. Walter holds a BS in marketing from Fordham University, and is an active member of multi-channel marketing, shopper insights, direct response, and retail activation groups.
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St. Clair McLean
SVP, Infrastucture & Security
St. Clair McLean
St. Clair heads up Alliant’s Infrastructure and Technology Support team, handling the organization’s expanding technology and data infrastructure needs.
St. Clair has extensive experience at Alliant leading infrastructure, data security, and systems administration functions and teams. He studied Computer Science and Computer Engineering at Stony Brook University.
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Rene Hamill
VP, Client Engagement
Rene Hamill
With over 20 years of marketing and service experience, Rene inspires her team’s consultative approach to data strategy and custom solutions for every client’s unique needs. Her deep data and marketing acumen stem from positions with Reader’s Digest and Direct Media, where she delivered “out-of-the-box” strategies that increased the marketing performance and profitability of her subscription commerce clients.
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Nataliya Yakovchuk
VP, Data Science
Nataliya Yokovchuk
Nataliya heads up Alliant’s Data Science team, ensuring the company continues to excel in and expand its data science capabilities.
Nataliya has over a decade of experience at Alliant leading innovation across analytic and predictive modeling solutions, along with an extensive statistical background in the advertising space. During her 20-year career she has held multiple data science roles at Alliant, along with statistician and research positions at the Affinion Group and Rensselaer Polytechnic Institute — delivering modeling and analytical solutions. Nataliya holds a PhD in Decision Sciences and a Master of Science in Operations Research and Statistics from Rensselaer Polytechnic Institute and a second Master’s Degree in Applied Mathematics from the National Technical University of Ukraine.
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Michael Berger
VP, Audience Solutions Sales
Michael Berger
Michael oversees Alliant’s new business team, driving continued growth of audience solutions and managing relationships with Data Brokers.
Michael has a proven track record of providing brands’ consumer audience and multi-channel retail solutions and marketing services. With a career spanning over 30 years, he has held multiple leadership positions at Alliant and formerly Specialists Marketing Services Inc. — guiding sales strategy and teams. Michael holds a BA in marketing and telecommunications from Indiana University Bloomington and is an active member of the Marketing Club of New York and Direct Mail Group.
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Michael Tempesta
VP, Systems Development
Michael Tempesta
Michael leads Alliant’s software development, overseeing the Application and Data Integration teams.
Michael has a 20+ year career in software development, focusing on enterprise architecture and master data management. He held increasing leadership positions at Avon Products, where he was responsible for all development projects involving Master Data. He has consulted and written custom software for several different industries internationally. Michael holds a BS in Information Systems from University of Phoenix
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David Gaudreau
VP, Strategic Accounts
David Gaudreau
David leads Alliant’s direct sales efforts focusing on growing the business through new strategic accounts.
He has an impressive 20+ year track-record of working closely with consumer brands to develop strategic audience solutions. Prior to Alliant, David held sales leadership positions at Data Axle, Boardroom Inc., and most recently North American Media. David holds a Bachelor of Science degree from the University of Massachusetts at Amherst.
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Amy Lyons
VP, Strategic Accounts
Amy Lyons
Amy leads Alliant’s direct sales efforts focusing on growing the business through new strategic accounts.
Amy served as Senior Client Partner, D1 Partner Development, at Oracle, where her deep knowledge of leveraging first-party data helped drive customer acquisition efforts for clients across a range of industry verticals. For over 20 years, Amy has worked across a variety of publishing, catalog, retail, continuity/membership, customer services, and not-for-profit/fundraising marketing organizations.
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Industry Leadership
Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters, or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Here are just a few of the organizations with which Alliant team members are actively involved.
Certifications
The Alliant team actively seeks opportunities to validate our solutions in a way that provides brands and agencies confidence in their investment.
Compliance by Design
Information security and respect for the consumer are the foundations of data-driven marketing.
Alliant’s systems and processes are purpose-built to protect business information and the people behind the numbers. Our goal is to exceed ever-growing expectations for compliant data use in marketing by continually evolving and improving our practices.
- All consumer and business support data is maintained in a SSAE-16 compliant facility
- All transactional data is converted to protect Member contribution
- All PII data is encrypted in transit
- Databases are continuously monitored for integrity and security
- All Alliant Associates undergo extensive background checks and ongoing data security training
- In-house privacy and compliance team, legal counsel holds Masters in cybersecurity
- Key associates are ANA/DMA certified in data governance
- SOC 2 Type II certified Real-time
- Compliant with CCPA, COPPA, CAN-SPAM, and FCRA
- TAG Certified
- Analytic development done in an anonymized environment
- Digital audience processes audited and certified by IAB
