Challenge
A major network of news websites was experiencing lack-luster performance from banner ads running on its web properties. With advertising revenue being the lifeblood of the company, they needed help improving the performance of the ads, and in turn, fostering repeat advertisers.
Solution
The Alliant solution serves more relevant ads to their audiences. The network integrated Alliant’s core purchase data affinities to better match ads to the users visiting the websites. Segments included: health & wellbeing; home & garden; cooking/food; and, sports enthusiasts.
Results
The publishers realized immediate benefits from Alliant’s data and began to rely on the segments consistently.