Challenge
A national chain of variety stores — specializing in food, clothing and household products under $10 — needed a way to promote the opening of a new brick-and-mortar location to prospective audiences within the region.
Solution
Alliant recommended a highly targeted Facebook campaign reaching consumers who fit the retailer’s customer profile. The selection criteria included audiences: within a tight radius of the store's location; have a household income of $25K-50K and have active direct purchase history. Alliant uploaded the audience segment to Facebook and served banner ad impressions to users before and after the store’s grand opening.
Results
The campaign was a success. Not only did the Facebook ads increase in-store traffic, but it also increased social media mentions and brand awareness.
Pleased with performance, the retailer extended their campaign to continue serving ads months after the store opening, maintaining their high level of brand awareness and shopper activity.
