Questions? Feedback? powered by Olark live chat softwareInsurance Marketer Expands its Universe with Smart List Selection

Solution Applied

Industry

Insurance

Channel

Direct Mail

Industry:

Insurance

Channel:

Direct Mail

The Challenge

A major life insurance marketer started testing small segments from the Alliant Consumer Audiences™ database and discovered a rich source of prospects responsive to its offers. As a next step, Alliant suggested building a custom model to mine the entire file and identify larger segments to mail.

Our Solution

Alliant developed a model using the marketer’s mail and response files from the previous 12 months. As expected, Alliant’s rich transactional data set identified the marketing behaviors most correlated with increased response.

  • Modeled names are exceeding the mailer’s response goals in monthly mailings.

  • The solution greatly increased the quantity of records available from the ACA database, assuring access to consistent pool of fresh names for promotion.

  • Even with an expanded universe, promotions are still meeting the client’s lifetime value goals.

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Testing and refinement of its models yielded valuable results for this insurer

Total Mailable Universe Expanded

Lifetime Value Goals Maintained