Suvadip Choudhury, Alliant’s Head of TV Partnerships, shares his perspective on the evolving television landscape and the critical role data plays in driving long-term advertising success.

Learn the key questions advertisers should be asking when evaluating data strategies and providers, including:

• How the right data partner can help navigate changing consumer behavior
• The best ways to leverage both first- and third-party data
• What to look for in data freshness and sourcing

Alliant is a leading data cooperative offering data agility, platform accessibility, and audience specificity to meet the demands of the ever-changing TV ecosystem. Explore some of the markets, solutions and additional insights covered in this video including Advanced TV, Data Cooperative and Questions to Ask a Data Provider.