Direct Mail Audience Intelligence
Improve profitability in any campaign by 20% or more with Alliant predictive modeling.
Make Direct Mail Your Most Profitable Channel.
Alliant Direct Mail Audience Intelligence gives you the power to optimize any campaign’s performance. Custom predictive modeling helps you project the performance of your campaign against the profit triggers that drive your P&L. You make more informed choices about audience segments and offers, and use that insight to build a better bottom line.
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Eliminate Bad Guys
After merge/purge, Alliant applies a custom model to rank the consumers in your campaign for expected response and profitability. You select the audience to be suppressed from your campaign ― across sources ― and save costs for non-responders or costs for poor payers.
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Present Each Prospect Your Best Offer
Insight from predictive modeling lets you make informed decisions about what offer to mail different segments: top-tier prospects may receive mailings with higher pricing; mid-level prospects receive control offers and favorable intro rates; low ranking consumers may receive cash-only offers or be suppressed.
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Mine the Right Audience for Reactivation
Instead of 3rd party data, model lapsed or dormant consumers from your CRM file, creating a powerful reactivation tool for profitably. In addition to a custom model, you can use Verity™, Alliant’s multi-enterprise RFM product, to easily qualify old and inactive audience for new promotions.
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A Bigger Audience to Mail
Concerned about optimal acquisition volume? Replace poor performing groups with new high performing audiences by mining outside lists or expansion segments with your custom model
Case Studies
See Alliant Solutions in action.