The Marketer’s Guide to
Audience Modeling
A must have resource for any marketer looking to make the most of their data
Marketers who up their analytic game will evaluate solutions with a keener eye, engage in more strategic discussions with a broader group of teams, and drive better results.
Download this guide to:
- Build a foundational understanding of key modeling elements
- See how multiple teams play a role in audience development
- Learn the differences between common audience modeling techniques and the path to more advanced methods
- Recognize ways to refine and improve results
