Neutronian Certified Performance Case Study
High-quality, privacy safe data is in advertiser demand, but its not always easy to understand how different data sets actually perform against each other. Pre-campaign audience planning must carry through to activation, setting up campaigns in a way that allow for accurate comparisons.
Alliant sought to prove that their investments in data quality and audience development ultimately translate to stronger performance for advertisers.
Neutronian and its buy-side partner, Causal IQ, developed a process where the Neutronian certified Alliant segments could be compared head to head with non-certified segments on campaign performance.
The data from the test showed that Neutronian certified Alliant segments:
Yielded lower conversion costs
Drove higher video engagement rates
“Alliant strives to deliver high quality solutions and we’ve been long-time advocates for industry quality standards. The agencies and brands that we work with also place value on quality, but at the end of the day it all comes down to how the data performs. By partnering with Neutronian we now have clear performance proof points that high-quality, certified data delivers on advertiser’s KPIs.”
Donna Hamilton, Chief Innovation Officer at Alliant