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Industry

Insurance

Channel

Digital

Industry:

Insurance

Channel:

Digital

Challenge

A leading health insurance company was looking to take its online advertising program to a higher level — and saw that Alliant offered an unbeatable combination of qualified audiences and a premium reach.

Solution

In its first campaign, Alliant created a custom audience of 25-64 year-olds with incomes over $100,000 who had previously taken insurance offers. Alliant served online display ads to those audiences using contextual targeting and retargeting tactics.

Results

After several weeks, the Insurer reported that it had gained impressive new efficiencies in its online advertising campaigns.

 

Alliant’s solution generated:

 

• Two times the number of leads originally budgeted by the insurer’s marketing team

 

• The increase in leads resulted in a cost per acquisition (CPA) that was half of the target

Insights at Work

2x

more leads than budgeted

50%

reduction in CPA costs