Questions? Feedback? powered by Olark live chat software Major Animal Welfare Nonprofit Converts Leads to Donors

Solution Applied




Direct Mail




Direct Mail

The Challenge

A major animal welfare charity generated a significant number of responders from a sweepstakes-oriented campaign. The client turned to Alliant to help mine the leads and identify which would be most likely to donate to the organization in response to a direct mail appeal.

Our Solution

Alliant used prior mailing results to develop a custom model that identifies the consumers most likely to make a contribution in subsequent mail efforts — and those who would not. The model gave the client the ability to reliably predict which sweepstakes responders could be re-promoted to become active donors. Targeting this population generated material benefits for the organization:

  • A 30% net increase in the number of donations from each sweeps-driven prospecting effort.

  • An overall revenue increase of 38% per effort.

  • A decrease of 20% in the cost of each dollar raised.

Insight at Work

A major charity builds its donor base with a custom mail model


Net increase in donations


Revenue increase


Decrease in cost per dollar raised