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A custom model lets a charity re-promote sweepstakes responders more profitably
Nonprofit
Direct Mail
A major animal welfare charity generated a significant number of responders from a sweepstakes-oriented campaign. The client turned to Alliant to help mine the leads and identify which would be most likely to donate to the organization in response to a direct mail appeal.
Alliant used prior mailing results to develop a custom model that identifies the consumers most likely to make a contribution in subsequent mail efforts — and those who would not. The model gave the client the ability to reliably predict which sweepstakes responders could be re-promoted to become active donors. Targeting this population generated material benefits for the organization:
A 30% net increase in the number of donations from each sweeps-driven prospecting effort.
An overall revenue increase of 38% per effort.
A decrease of 20% in the cost of each dollar raised.
A major charity builds its donor base with a custom mail model
Net increase in donations
Revenue increase
Decrease in cost per dollar raised
Case Study
