Major Animal Welfare Nonprofit Converts Leads to Donors

A major animal welfare charity generated a significant number of responders from a sweepstakes-oriented campaign. The client turned to Alliant to help mine the leads and identify which would be most likely to donate to the organization in response to a direct mail appeal.

Alliant used prior mailing results to develop a custom model that identifies the consumers most likely to make a contribution in subsequent mail efforts — and those who would not. The model gave the client the ability to reliably predict which sweepstakes responders could be re-promoted to become active donors. Targeting this population generated material benefits for the organization: