Audiences that optimize marketing profitability in any channel.
People-based audiences rooted in billions of transactions.
Your first party data, supersized.
Optimize for the metrics that mean the most to your business.
Consumer audiences for direct mail, email, display, video and social targeting.
Explore how Alliant helps marketers like you make campaigns more profitable, in any channel.
What's shaking at Alliant? Check out our blog for frequent posts on news, events, data tips, tricks and more.
Great Data. Great Technology. Great People.
Join the Alliant team! Review our open positions and apply today.
Have questions? Get in touch!
845-617-5500
An Alliant model helps a publisher restructure its campaigns to target more productive customers
Publishing
Direct Mail
A consumer health book publisher wanted to make its one-shot book direct mail programs more profitable. Specifically, its goal was to improve response without increasing returns and bad debt.
Alliant developed a model that predicts the likelihood of specific behaviors for each consumer, e.g. response, pay/no-pay, and return. The marketer used the model to reduce the number of non-payers in each campaign and replace the under-performing names with those of more profitable customers.
With each campaign, the model identified 15% of names which would likely under perform; these names were eliminated from the mailing.
A portion of the lost mail volume was replaced with names mined from other list sources using top performing score groups from the model — the payment rate of the replaced names was 50% higher than the campaign average.
The combination of reduced campaign size and improved performance lifted overall campaign profitability for one-shot books by 32%.
In test and roll-out, the Alliant solution exceeded the client’s expectations
Higher Pay Rate From Replaced Names
Lift in Overall Profitability
Case Study
