Questions? Feedback? powered by Olark live chat software Multichannel Marketer Turbocharges the Performance of Existing Models

Industry

Merchandise

Channel

Online & Email

Industry:

Merchandise

Channel:

Online & Email

Challenge

As an existing client, a major multichannel marketer used ProfitSelect™ — an Alliant on-demand payment model — to score website visitors and use the insight to customize their product offering in real-time. While successful, Alliant saw an opportunity to further improve the model results and recommended the client join the Alliant Data Hub.

Solution

As a Member of the Data Hub, Alliant was able to create custom Member-specific variables and integrate new data fields to further improve the performance of the model — including Device ID and Time of Day.

 

To determine whether the new model would outperform ProfitSelect™, the client conducted an A/B split test.

Results

The results were conclusive: Member-specific custom variables improved the success of the model — lifting performance by as much as 13% in the top score group.

 

The benefits of membership in the Alliant Data Hub were clear. The client rolled out the new model and continues to explore new ways to leverage Member benefits to increase profitability.

Insight at Work

Member-specific custom variables improved the success of the model — lifting performance in the top score group.

13%

Increase in Average Order Value in Top Score Group