Questions? Feedback? powered by Olark live chat software Continuity Marketer Ensures Profit, Order by Order

Solution Applied

Industry

Continuity

Channel

Call Center

Industry:

Continuity

Channel:

Call Center

Challenge

A continuity marketer that relied heavily on direct mail for marketing its bill-me-later offers sought to make its program more profitable by minimizing payment risk at the time of fulfillment. The firm wanted to identify which orders required a credit card payment prior to shipment.

Solution

The solution combined Alliant’s ProfitSelect™, a proven payment model, with Alliant’s database of more than one million addresses with fraudulent behavior, to score all orders in batch. Combining ProfitSelect with this database proved to be an optimal predictor of bad debt.

Results

Twelve months after implementing the solution, the client realized a 21% reduction in overall bad debt orders, a 19% decrease in write-off orders, and a 24% increase in up-front credit card payments.

Insight at Work

Managing payment risk at the time of fulfillment

21%

Reduction in overall bad debt

19%

Decrease in write-off orders

24%

Increase in up-front payments