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Alliant improves lead conversions by serving relevant creative online
Automotive
Digital
As an auto loan provider, people of varying affluence visited their website with interest in financing a vehicle. The company turned to Alliant to improve lead conversions by showing consumers the most relevant creative on their website.
Alliant proposed the client use performance scores to create applicable offers to a range of consumers, based on their buying behaviors:
Luxury car images were shown to Empowered Consumers, the people with the highest affluence scores
Mid-range car images were shown to consumers with middle tier scores
Economy car images were served to Emerging Consumers, or people with lower scores
Alliant’s insight created great benefits for the auto finance company:
Increase in Conversion Rate
Lift in Emerging Consumer Conversions
Case Study
