NEW Audiences LAUNCH

Redefining CPG Strategy Beyond the Shelf

Unique CPG audience solutions from Alliant. Syndicated and custom options available everywhere.

Trusted to Deliver the Goods

Alliant’s expanded CPG solution offers a new set of syndicated audiences and the flexibility of custom audiences. Built on receipt-level transactional data combined with additional consumer attributes, this unique CPG targeting solution delivers a high level of accuracy and scale to campaigns.

Target with 162 NEW syndicated segments – or get brand specific with custom!
CPG KEY CATEGORIES

CPG Audiences That Deliver the Goods

Alliant’s expanded CPG solution offers a new set of syndicated audiences and the flexibility of custom audiences. Built on receipt-level transactional data combined with additional consumer attributes, this unique CPG targeting solution delivers a high level of accuracy and scale to campaigns.

Target with 162 NEW syndicated segments – or build your own!
CPG KEY CATEGORIES

Beauty & Care

13 AVAILABLE
  • Bath & Body
  • Cosmetics
  • Hair Care & More

  • Bath and Body Products Buyer Propensity
  • Eye Cosmetics Buyer Propensity
  • Facial Care Buyer Propensity
  • Foot Care Products Buyer Propensity
  • Fragrance Buyer Propensity
  • Hair Care Buyer Propensity
  • Hair Removal Buyer Propensity
  • Makeup and Cosmetics Buyer Propensity
  • Nail Products Buyer Propensity
  • Bath Accessories Buyer Propensity
  • Deodorants and Antiperspirants Buyer Propensity
  • Hand and Body Lotions Buyer Propensity
  • Soap Buyer Propensity

or create a unique set:

P&G – Head & Shoulders Shampoo Shoppers & Early Baby Boomers Demographic

CUSTOM EXAMPLE

Groceries & Essentials

120 AVAILABLE
  • Beverages
  • Snacks
  • Frozen Foods & More

  • Baby Foods Buyer Propensity
  • Bakery and Bread Buyer Propensity
  • Beverage Buyer Propensity
  • Breakfast and Cereal Buyer Propensity
  • Candy and Gum Buyer Propensity
  • Condiments Spices Dressings Sauces and Preserves Buyer Propensity
  • Cookies Chips and Snacks Buyer Propensity
  • Dairy and Eggs Buyer Propensity
  • Deli Products Buyer Propensity
  • Fresh Produce Buyer Propensity
  • Frozen Foods Buyer Propensity
  • Meat Seafood and Poultry Buyer Propensity
  • Packaged Meals and Sides Buyer Propensity
  • Pasta and Rice Buyer Propensity
  • Bagels and Bialys Buyer Propensity
  • Bakery Snacks Buyer Propensity
  • Bread Buyer Propensity
  • Pastry and Doughnuts Buyer Propensity
  • Pies and Cakes Buyer Propensity
  • Baking Nuts Buyer Propensity
  • Baking Powder or Soda Buyer Propensity
  • Baking Syrup and Molasses Buyer Propensity
  • Breadcrumbs and Batters Buyer Propensity
  • Baking Chocolate or Cocoa Buyer Propensity
  • Dry or Refrigerated Yeast Buyer Propensity
  • Flours and Meals Buyer Propensity
  • Frosting Toppings and Decorations Buyer Propensity
  • Mixes Buyer Propensity
  • Oil and Shortening Buyer Propensity
  • Pie or Pastry Filling Buyer Propensity
  • Ready To Use Pie Crust Buyer Propensity
  • Sugar Buyer Propensity
  • Beer Ale and Cider Buyer Propensity
  • Carbonated Drinks Buyer Propensity
  • Cocktail Mixes Buyer Propensity
  • Coffee and Tea Buyer Propensity
  • Juice and Juice Drinks Buyer Propensity
  • Powdered Drinks and Mixes Buyer Propensity
  • Spirits Buyer Propensity
  • Sport and Energy Drinks Buyer Propensity
  • Water Buyer Propensity
  • Wine Buyer Propensity
  • Breakfast Cereal and Energy Bars Buyer Propensity
  • Cereal Buyer Propensity
  • English Muffins Buyer Propensity
  • Hot Cereal and Oatmeal Buyer Propensity
  • Toaster Pastries or Tarts Buyer Propensity
  • Chocolate Buyer Propensity
  • Non Chocolate Buyer Propensity
  • Canned and Bottled Fruit Buyer Propensity
  • Canned Beans Buyer Propensity
  • Seafood Buyer Propensity
  • Soups Stocks and Broth Buyer Propensity
  • Tomato Products Buyer Propensity
  • Vegetables Buyer Propensity
  • Gravy and Sauces Buyer Propensity
  • Jam Jelly and Preserves Buyer Propensity
  • Ketchup Buyer Propensity
  • Marinated Vegetable or Fruit Buyer Propensity
  • Mayonnaise and Sandwich Spread Buyer Propensity
  • Mustard Buyer Propensity
  • Nut Spread and Butter Buyer Propensity
  • Olives Buyer Propensity
  • Peppers and Pimentos Buyer Propensity
  • Pickles Buyer Propensity
  • Relish Buyer Propensity
  • Salt and Salt Substitue Buyer Propensity
  • Shelf Stable Salad Dressings Buyer Propensity
  • Spices and Seasoning Buyer Propensity
  • Syrups and Sweeteners Buyer Propensity
  • Vinegar Buyer Propensity
  • Cookies Buyer Propensity
  • Crackers Buyer Propensity
  • Dips and Spreads Buyer Propensity
  • Dried Meat and Jerky Buyer Propensity
  • Fruit Rolls or Snacks Buyer Propensity
  • Other Snacks Buyer Propensity
  • Pudding and Gelatin Buyer Propensity
  • Refrigerated Dough and Biscuit Dough Buyer Propensity
  • Salty Snacks and Popcorn Buyer Propensity
  • Snack Bars Buyer Propensity
  • Snack Nuts or Seeds Buyer Propensity
  • Butter Blends and Spreads Buyer Propensity
  • Cheese Buyer Propensity
  • Cream and Creamers Buyer Propensity
  • Eggs Buyer Propensity
  • Milk Buyer Propensity
  • Yogurt Buyer Propensity
  • Mexican Buyer Propensity
  • Dried Beans and Vegetables Buyer Propensity
  • Dried Fruit Buyer Propensity
  • Fruits Buyer Propensity
  • Salad Toppers Buyer Propensity
  • Frozen Breakfast Food Buyer Propensity
  • Frozen Corn On The Cob Buyer Propensity
  • Frozen Dinners and Meals Buyer Propensity
  • Frozen Juice Buyer Propensity
  • Frozen Novelties Buyer Propensity
  • Frozen Pasta and Noodles Buyer Propensity
  • Frozen Pies Buyer Propensity
  • Frozen Potatoes Buyer Propensity
  • Frozen Rolls and Wraps Buyer Propensity
  • Frozen Seafood Buyer Propensity
  • Frozen Vegetables Buyer Propensity
  • Ice Cream and Sherbet Buyer Propensity
  • Meat Buyer Propensity
  • Pizza Buyer Propensity
  • Bacon and Sausages Buyer Propensity
  • Hot Dogs and Frankfurters Buyer Propensity
  • Lamb Buyer Propensity
  • Meat Alternatives Buyer Propensity
  • Pork Buyer Propensity
  • Refrigerated Meat Buyer Propensity
  • Refrigerated Seafood Buyer Propensity
  • Refrigerated and Frozen Poultry Buyer Propensity
  • Instant Potatoes Buyer Propensity
  • Meal Kits Buyer Propensity
  • Shelf Stable Instant Meals Buyer Propensity
  • Pasta Buyer Propensity
  • Rice Buyer Propensity

or create a unique set:

Coca-Cola – Coke Classic Soda shoppers and Adults 18-34

CUSTOM EXAMPLE

Health, Diet and Nutrition

8 AVAILABLE
  • Oral Care
  • Pain Relief
  • Supplements & more

  • First Aid Buyer Propensity
  • Medicine and Pain Relief Buyer Propensity
  • Nutritional Supplements and Weight Control Buyer Propensity
  • Oral Care Buyer Propensity
  • Personal Care Buyer Propensity
  • Sunscreen and Tanning Buyer Propensity
  • Vision Care Buyer Propensity
  • Vitamins and Oils Buyer Propensity

or create a unique set:

Bayer – Aleve shoppers & Moms Who Shop Like Crazy

CUSTOM EXAMPLE

Home Essentials

18 AVAILABLE
  • Dish Detergents
  • Cleaners & Cleaning Tools
  • Air Fresheners & more

  • Air Fresheners Buyer Propensity
  • Bleach Buyer Propensity
  • Candles Buyer Propensity
  • Carpet Upholstery and Floor Cleaner Buyer Propensity
  • Cleaning Tools Buyer Propensity
  • Cups and Plates Buyer Propensity
  • Dish Detergent and Soaps Buyer Propensity
  • Foils and Wraps Buyer Propensity
  • Food and Trash Bags Buyer Propensity
  • Furniture and Wood Cleaner Buyer Propensity
  • Gift Wrapping Buyer Propensity
  • Home Batteries Buyer Propensity
  • Household Cleaner Buyer Propensity
  • Laundry Product Buyer Propensity
  • Light Bulbs Buyer Propensity
  • Paper Goods Buyer Propensity
  • Pest Control Buyer Propensity
  • Toilet Tissue Buyer Propensity

or create a unique set:

P&G – Dawn Dish Soap Shoppers & New Movers past 30 days

CUSTOM EXAMPLE

Pet Care

3 AVAILABLE
  • Dog food
  • Cat food
  • Pet Supplies

or create a unique set:

Nestle – Purina One Cat Food Shoppers & Home Value 500K+

CUSTOM EXAMPLE
Specific brands are available upon request
View Alliant’s 2600+ Audiences

Flexible Activation

Plus 400+ more destinations across channels

A Unique CPG Approach

Audiences at the brand and/or product level combined with a syndicated set of over 2,600 audiences offers limitless combinations.

No panel data allowed. Fully sourced from transaction data for the ultimate predictor of future behavior:

  • CPG receipt-level purchases
  • Rich positive & negative transactional data

Custom CPG Audiences

How Does It Work?

Alliant Data Scientists are ready to build custom CPG audiences that are tailor made for your campaigns.

CPG Brand & Product Data

Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps

Alliant DataHub

A Comprehensive View of
Consumer Behavior

Transactional first-party dataset: Billions of transactions across 500+ brands and product categories combined with additional consumer attributes

Demographic | Lifestyle | Behaviors

Custom CPG Audience Segments

HOME ESSENTIALS
Grocery & ESSENTIALS

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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