Highly Accurate Audience Targeting for

Back-to-School

Reach family decision-makers and students planning to purchase this year’s hottest trending products and styles with cost savings in mind.

A suite of audiences across all back-to-school categories
trusted to deliver scale, precision and impact.

Activate highly responsive syndicated audiences or get granular with custom.

Pre K – Elementary

  • Children’s Products
  • Gerber Buyer Propensity
  • Janie and Jack Buyer Propensity

  • The Children’s Place Buyer Propensity

  • Stride Rite Buyer Propensity

Middle School – High School

  • Abercrombie & Fitch Buyer Propensity

  • JanSport Buyer Propensity

  • Nike Buyer Propensity

  • Nintendo Buyer Propensity

  • Staples Buyer Propensity

College Preppers

  • Amazon Buyer Propensity

  • Apple Buyer Propensity

  • College Life

  • IKEA Buyer Propensity

  • Microsoft Buyer Propensity

Deal Seekers

  • Discount Stores Buyer Propensity
  • Dollar Tree Buyer Propensity
  • Family Dollar Stores Buyer Propensity
  • Five Below Buyer Propensity
  • Walmart Buyer Propensity

Sports

  • Adidas Buyer Propensity

  • DICK’S Buyer Propensity
  • Parents of Sports Kids
  • Sport Viewer

  • Under Armour Buyer Propensity

Family TV Time

  • Amazon TV Originals

  • Family Viewer

  • Hulu Subscriber Propensity

  • News Viewer Propensity
  • Roku Subscriber Propensity

Packed School Lunch

  • Breakfast Cereal and Energy Bars

  • Salty Snacks and Popcorn Buyer

  • Meal Kits Buyer

  • Juice and Juice Drinks Buyer

  • Cookies Chips and Snacks Buyer

Parents

  • Parents of Pre-School Kids: Age 3-5
  • Parents of Grade School Kids: Age 6-10
  • Parents of Teenagers: Age 14-17
  • Parents of Book Reading Kids

  • Parents of Arts & Crafts Kids

Want more control?

Go Custom

Our team is ready to execute quick turn custom audiences tailor made for your campaign.

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Over 6,000 ready-to-activate segments across Alliant and AnalyticsIQ in one unified Alliant audience library. Every audience is designed to help you reach the right consumers at scale across all channels.

Custom Audience Solutions for Your Back-to-school Campaign

Audience Guide

Social Audiences

Extend the reach of back-to-school with
NEW influencer and content creator audiences

Audience Guide

CPG Audiences

Shoppers stocking up on back-to-school essentials across food, health, beauty products and more.

85%

of back-to-school buyers plan to shop Prime Day

– Source: Retaildive

Make sure your campaigns are ready to reach these shoppers during this key event.

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Audience Help Desk

Not sure which data solution is the best fit?

Our team can help identify the right approach and provide strategic guidance on audience recommendations, campaigns, and client opportunities.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media