Channel

A large multi-brand apparel manufacturer was seeking to expand its catalog acquisition universe from sources outside the traditional cooperative databases it had long used for prospecting. Understanding the company’s need for a new approach, Alliant recommended that custom acquisition models be built for their various offers.

Solution

Alliant created new response models across the client’s various brands. The models revealed that the top 20% of selected consumers would yield a 63% higher response rate than the company’s typical response rate.

Results

The client used the models for various catalog mailings and has steadily increased its mailable universe. They found that Alliant has unique names not available elsewhere and continue to partner with Alliant, testing new models for other product lines and offers.

INDUSTRY

Retail

CHANNEL

Direct Mail

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