Challenge
A national non-profit distributor wanted to attract more visitors to its website through digital display advertising — and increase the number of donors contributing goods to its charitable network.
Solution
Alliant formulated a two-part strategy. First it recommended the client target audience segments most likely to donate goods, such as recent movers and recent donors. The second recommendation was to increase conversion by retargeting visitors driven to the website by the display campaign. In a head-to-head comparison, the non-profit tested Alliant’s audiences and retargeting strategy against the other providers it was currently using. Alliant’s two-part approach out-produced the competition by a wide margin.
Results
The Alliant segments, with retargeting, were responsible for 60% of all campaign conversions.
The client's cost per acquisition (CPA) from the Alliant solution was 22% lower CPA than the leading competitor.
