Challenge
A leading national credit card advertiser seeking to connect with frequent flyers needed their data-driven audiences to meet Fair Lending compliance. The marketing team was having difficulty finding a scalable, compliant option in the data marketplace.
Solution
The credit card advertiser turned to Alliant’s Compliant Audiences solution. Our team of data strategists led the client through a transparent custom audience creation process to build a Fair Lending-compliant Frequent Flyer modeled segment. A human element was maintained throughout the modeling process, with oversight from Alliant’s analytics and legal team members, who reviewed all variables used by the model.
Results
Alliant worked in tandem with the client’s compliance team to ensure the Frequent Flyer audience met their compliance requirements and delivered it to their platform. Upon activation, the Marketing Manager said “We are seeing improved reach into our target audiences following the campaign launch, which is great.” After initial positive results, the team scaled up the campaign and continues to deliver against their goals.
