Alliant used the client’s limited digital transactional data as a seed to build three custom modeled audiences, targeted by:
- Family Member
- Purchase Category
In addition, Alliant recommended a few of its on-demand Brand Propensity audiences which included brands that were competitive to the client or aligned with their customer base.
Alliant onboarded all audiences to Facebook for the client’s next campaign, refreshing them monthly for recency and relevancy.