Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing

Marketers are reimagining how direct mail powers omnichannel strategies—and we have the data to prove it.

Winterberry Group’s latest research white paper, Delivering Performance 2024: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing, reveals the insights you need to navigate this evolving landscape.

Here’s what’s inside:

• U.S. Direct Mail Ad Spend Trends: Explore the $37.3 billion spent in 2024, marking a 2.6% growth that signals a resurgence in this proven channel.
• Key Growth Drivers: Learn how AI, enhanced addressability, and rising digital media costs are reshaping direct mail strategies.
• Actionable Insights for ROI: Discover innovative tactics to overcome rising costs and boost performance.
• Omnichannel Strategies: Find out how to seamlessly incorporate direct mail into your campaigns for measurable success.
• Future Outlook: Gain an expert perspective on how direct mail continues to evolve as a high-performance channel.

Don’t miss the opportunity to transform your approach to direct mail. Download now for the latest research and insights!