Highly Accurate Audience Targeting for

Holiday

An audience guide for brands and agencies targeting holiday shoppers looking to splurge on this year’s go-to products, brands, luxury items and activities.

Sample audiences from Alliant’s 2600+ segments most likely to respond to your campaign:

Holiday Shoppers 

  • Black Friday Buyer Propensity

  • Cyber Monday Buyer Propensity

  • Last Minute Holiday Shoppers

  • Pre-Thanksgiving Shoppers

  • Holiday Products

  • Active Shopaholics

  • Moms Who Shop Like Crazy 

  • Toys Buyer Propensity NEW 

  • Nintendo Buyer Propensity NEW 

  • Playstation 5 Propensity 

  • Baby Gift Sets 

  • Christmas Tree Shops Propensity 

Luxury Seekers

  • Prada Buyer Propensity NEW 

  • Gucci Buyer Propensity 

  • Cartier Buyer Propensity 

  • Versace Buyer Propensity NEW 

  • Tiffany Big Spender Propensity 

  • Nike Buyer Propensity 

  • Jewelry Watches Big Spender Propensity 

  • Canada Goose Propensity NEW 

  • Coach Buyer Propensity 

  • Hermes Buyer Propensity  

  • Premium Accessories Product Buyer 

  • Williams-Sonoma Buyer Propensity 

Retail & Apparel

  • Premium Women’s Apparel NEW 

  • Adidas Buyer Propensity 

  • Premium Footwear Buyer NEW 

  • Bergdorf Goodman Buyer Propensity 

  • Fabletics Buyer Propensity

  • Nike Buyer Propensity 

  • Nordstrom Buyer Propensity 

  • Patagonia Buyer Propensity 

  • Kohl’s Buyer Propensity 

  • Accessories Product Buyer NEW 

  • Bass Pro Shops Buyer Propensity 

  • Apparel Product Buyers 

Technology & Electronics

  • Connected Techies

  • High-End Tech Brands

  • Smart Watch

  • Tablet Computer 

  • Apple Buyer Propensity

  • Premium Electronics Buyer NEW 

  • B&H Photo Video Buyer Propensity

  • Camera & Optic Accessories 

  • Video Game Consoles

  • Gaming Buyer Propensity NEW

  • Electronics Big Spender Propensity

  • Sonos Buyer Propensity

Big Box Spenders

  • Big Chain Shoppers 

  • Best Buy Buyer Propensity 

  • Discount Stores Buyer Propensity NEW 

  • Target Buyer Propensity 

  • Home Depot Propensity 

  • Kroger Buyer Propensity 

  • Costco Buyer Propensity 

  • Meiger Buyer Propensity 

  • Warehouse Clubs Buyer Propensity NEW 

  • Michaels Stores Buyer Propensity 

  • Trader Joes Propensity NEW 

  • Walmart Big Spender Propensity 

* JUST LAUNCHED FOR 2024 *

225+ NEW QSR, luxury, apparel, media & entertainment and more on-demand propensity audiences to power your next campaign.
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Specific goals require that extra unique touch.
Holiday shopping on phone

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Flexible Activation

Plus 400+ more destinations across channels

WANT MORE Recommendations?

Explore our library of dedicated audience guides

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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