Activate custom audiences for your next campaign with Alliant’s new CPG dataset that can be combined with Alliant’s leading audience targeting capabilities

CPG Key Categories:

Beauty & Care

  • Bath & Body
  • Cosmetics
  • Hair Care
  • Deodorants
  • Makeup
  • Soaps​ and more
EXAMPLE SEGMENT​

P&G – Head & Shoulders Shampoo Shoppers and Early Baby Boomers Demographic

Home Essentials

  • Dish Detergents,
  • Cleaners & Cleaning Tools
  • Air Fresheners
  • Trash/Storage Bags
  • Laundry and more
EXAMPLE SEGMENT​

P&G – Dawn Dish Soap Shoppers and New Movers past 30 days

Health, Diet and Nutrition

  • Oral Care
  • Pain Relief
  • Supplements
  • First-Aid​ and more
EXAMPLE SEGMENT​

Bayer – Aleve shoppers and Moms Who Shop Like Crazy

Groceries & Essentials

  • Beverages
  • Snacks
  • Frozen Foods
  • Pasta and more
EXAMPLE SEGMENT​

Coca-Cola – Coke Classic Soda shoppers and Adults 18-34

Pet Care

  • Dog food
  • Cat food
  • Pet Supplies and more
EXAMPLE SEGMENT​

Nestle – Purina One Cat Food Shoppers and Home Value 500K+

Specific brands are available upon request

A Unique CPG Approach

Audiences at the brand and/or product level combined with a syndicated set of over 2,600 audiences offers limitless combinations.

No panel data allowed. Fully sourced from transaction data for the ultimate predictor of future behavior:

  • CPG receipt-level purchases
  • Rich positive & negative transactional data
Custom Audiences

How Does It Work?

Alliant Data Scientists are ready to build custom CPG audiences that are tailor made for your campaigns

NEW CPG Brands & Product Types

Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps

Alliant DataHub

A Comprehensive View of
Consumer Behavior

Transactional first-party dataset: Billions of transactions across 500+ brands and product categories combined with additional consumer attributes

Demographic | Lifestyle | Behaviors

Custom CPG Audience Segments

Examples
Coming SOON

Syndicated CPG Audiences

Flexible Activation

Plus 400+ more destinations across channels

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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