Questions? Feedback? powered by Olark live chat softwareCredit Mailer Banks Bigger Profits with Tailored Segments

Solution Applied

Industry

Finance

Channel

Direct Mail

Industry:

Finance

Channel:

Direct Mail

The Challenge

A major financial institution was faced with increasing mailing costs and lower response rates, and needed a solution that would help identify consumers in-market for a range of invitation-to-apply credit card offers.

Our Solution

Alliant worked with the bank’s list brokers to create targeted segments for each specific offer.  The newly-developed audiences were then further enhanced with Alliant’s on-demand response models available for mining the ACA database.

  • Initial tests demonstrated that the selection strategy was successful. The Alliant segments outperformed other lists for response and credit quality.

  • Alliant offered the client scale in key transactional segments allowing the bank to expand campaign circulation up to 64%.

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Audience Development Paid Dividends for the Client

64%

Campaign Circulation Expansion