The Marketer’s Guide to

Audience Modeling

A must have resource for any marketer looking to make the most of their data

Marketers who up their analytic game will evaluate solutions with a keener eye, engage in more strategic discussions with a broader group of teams, and drive better results.

Download this guide to:

  • Build a foundational understanding of key modeling elements
  • See how multiple teams play a role in audience development
  • Learn the differences between common audience modeling techniques and the path to more advanced methods
  • Recognize ways to refine and improve results

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