Highly Accurate Audience Targeting for

Avid Sports Fans

A seasonal audience guide for brands and agencies aiming to reach sports enthusiasts across college sports, professional leagues, fantasy sports, and specific teams.

Sample audiences from Alliant’s 2,600+ segments most likely to respond to your campaign:

  • Professional Basketball Fans Propensity

  • College Basketball Fans Propensity

  • Crazy About Sports
  • Entertainment & Pastime Multibuyers

  • Professional Football Fans Propensity

  • Nike Buyer Propensity

  • Academy Sports Outdoors Buyer Propensity

  • Fantasy Sports Propensity

  • Golf Galaxy

  • Adidas Buyer Propensity

  • DICK’s Buyer Propensity

  • Foot Locker Buyer Propensity
  • Entertainment & Pastimes Product Buyers

  • Exercise & Fitness
  • Tennis Fans Propensity

  • Soccer Fans Propensity

  • FIFA World Cup

  • Baltimore Ravens

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Specific goals require that extra unique touch.
Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Couple buying a new car

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

WANT MORE SEASONAL Audiences?

Explore our library of dedicated audience guides

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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