Highly Accurate Audience Targeting for

New Movers

A seasonal guide for brands and agencies targeting consumers ready to transform their home or apartment with new home furnishings, entertainment, and renovation products and services.

Sample audiences from Alliant’s 2000+ segments most likely to respond to your campaign:

  • Premium Renter

  • Premium Home Owners
  • Pre-Movers – 30/60/90 Days

  • New Movers – 30/60/90 Days

  • Length of Residency
  • Home Values
  • Home Renovators

  • Amazon Big Spender Propensity
  • Ashley Furniture Home Store Buyer Propensity
  • Bathroom Accessories
  • Curtain
  • Sofa
  • Blinds.com Buyer Propensity
  • Home Security Big Spender Propensity

  • Geico Buyer Propensity
  • Hardware Accessories
  • Household Appliances
  • Kitchen & Dining

  • Linens & Bedding

  • Costco Buyer Propensity

  • Electronics Big Spender Propensity

  • Premium Household Decision Makers
  • Pottery Barn Buyer Propensity

  • Do-It-Yourself or Handyman
  • U-Haul Buyer Propensity
  • Williams Sonoma Buyer Propensity
  • West Elm Buyer Propensity

  • Zillow Buyer Propensity
  • Meal Kits Big Spender Propensity
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Specific goals require that extra unique touch.
Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

New movers with boxes

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources


Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale


Explore our library of dedicated audience guides

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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