Highly Accurate Audience Targeting for


A seasonal audience guide for brands and agencies targeting holiday shoppers looking to splurge on this year’s go-to products, brands, and activities.

Sample audiences from Alliant’s 2000+ segments most likely to respond to your campaign:

  • Active Shopaholics
  • Big Spenders
  • Children’s Products
  • Alcoholic Beverages

  • Amazon Buyer Propensity

  • Apple Buyer Propensity

  • Best Buy Buyer Propensity

  • Target Buyer Propensity

  • Bathroom Accessories

  • Camera & Optic Accessories

  • Tablet Computer

  • Jewelry & Accessories
  • Mastercard Card Holder
  • Moms Who Shop Like Crazy
  • Black Friday Buyer Propensity

  • Burlington Coat Factory Buyer Propensity

  • Cartier Buyer Propensity

  • Christmas Tree Shops Buyer Propensity

  • Handbags
  • Wallets & Cases
  • Jewelry

  • LEGO Buyer Propensity
  • Luxury Department Store Buyer Propensity

  • Nordstrom Buyer Propensity
  • Saks Fifth Avenue Buyer Propensity
  • Williams Sonoma Buyer Propensity

  • Coscto Buyer Propensity
  • Sheet Set

  • Smart Watch
  • Toys & Games

  • Video Game Consoles
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Specific goals require that extra unique touch.
Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Holiday shopping on phone

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources


Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale


Explore our library of dedicated audience guides

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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