Highly Accurate Audience Targeting for

Family Celebrations

A seasonal audience guide for brands and agencies aiming to reach consumers ready to make celebratory family purchases of specific brands and products during Mother’s Day, Father’s Day, graduation, and more.

Sample audiences from Alliant’s 2000+ segments most likely to respond to your campaign:

Mother’s Day

  • Cosmetics & Beauty
  • Jewelry & Accessories
  • Premium Food

  • Kay Jewelers Buyer Propensity

  • Wine.com Buyer Propensity

  • Household Appliances

  • Earrings
  • Kitchen & Dining

  • Smart Watch

  • Baby Gift Sets

  • Zales Buyer Propensity

  • 1-800-Flowers Buyer Propensity

  • Plants

  • Nature Lovers

  • Coach Big Spender Propensity

Father’s Day

  • Apple Watch
  • Harry’s Buyer Propensity

  • Dollar Shave Club Buyer Propensity

  • Masterclass Buyer Propensity
  • Bose Buyer Propensity
  • Ralph Lauren Buyer Propensity

  • Top Golf

  • Manscaped Buyer Propensity

  • Basketball Fans
  • Men’s Product
  • Men’s Interest

  • Best Buy Buyer Propensity


  • Apple Buyer Propensity,

  • Vans Buyer Propensity

  • Parents of Sports Kids

  • Barnes & Noble Buyer Propensity
  • Sony Buyer Propensity

  • Moms Who Shop Like Crazy
  • Amazon Buyer Propensity

  • IKEA Buyer Propensity
  • Spotify Buyer Propensity
  • Video Game Consoles

  • High-End Tech Brands

  • Parents of Arts & Crafts Kids


  • Holiday Products

  • New Births

  • Premium Children’s Products

  • Premium Spiritual/Religious Product Buyers

  • Purchasing Parents

  • Vacation and Travel Products

  • Total Wine & More Buyer Propensity

  • Party City Buyer Propensity

  • Harry & David Buyer Propensity

  • Outdoor Furniture

  • Outdoor Recreation

  • Cooking & Food Enthusiasts

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Specific goals require that extra unique touch.
Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Different family celebrations

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources


Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale


Explore our library of dedicated audience guides

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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