Highly Accurate Audience Targeting for

Back-to-School

A seasonal audience guide for brands and agencies aiming to reach back-to-school shoppers ranging from grammar school through college purchasing this year’s must-have supplies, clothes, gadgets, and more.

Sample audiences from Alliant’s 2000+ segments most likely to respond to your campaign:

Pre-K – Elementary

  • Lunchables

  • Old Navy Buyer Propensity

  • Walmart Buyer Propensity

  • Parents of Pre-School Kids: Age 3-5

  • Stride Rite Buyer Propensity

  • Janie and Jack Buyer Propensity

  • Fisher-Price Buyer Propensity

  • Gerber Buyer Propensity

  • Kidizen Buyer Propensity

Middle School – High School

  • JanSport Buyer Propensity

  • Nike Buyer Propensity

  • Nintendo Buyer Propensity

  • Apple Buyer Propensity

  • Staples Buyer Propensity

  • Children’s Products

  • Aeropostale Buyer Propensity

  • Parents of Teenagers: Age 14-17

  • Executives with Teens

College

  • College Life

  • Target Buyer Propensity

  • The North Face Buyer Propensity

  • Microsoft Buyer Propensity

  • Amazon Buyer Propensity
  • Best Buy Buyer Propensity
  • Adidas Buyer Propensity
  • IKEA Buyer Propensity

  • DICK’S Buyer Propensity

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Specific goals require that extra unique touch.
Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Student and family gearing up for back to school

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Flexible Activation

Plus 400+ more destinations across channels

WANT MORE SEASONAL Audiences?

Explore our library of dedicated audience guides

Data Help Desk.

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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