Direct mail is making a bold comeback, and it’s more effective than ever before. Be at the forefront of this direct mail resurgence and harness the full potential of a tried-and-true marketing channel. Delivering Performance | Direct Mail in the United States 2023 provides the tools and insights to navigate direct mail marketing in today’s landscape.

The latest whitepaper from Winterberry Group includes:

• Direct mail spending and postage and non-postage expense, 2019-2023
  
• Factors that are driving investment in the direct mail channel
• Opportunities and challenges in leveraging direct mail as part of an omnichannel strategy
• The future of direct mail marketing in the U.S.

Be sure to download now for the latest research and insights!