Delivering Performance |

Direct Mail In The
United States 2023

Proudly Sponsored by Alliant

Direct mail is making a bold comeback, and it’s more effective than ever before. Be at the forefront of this direct mail resurgence and harness the full potential of a tried-and-true marketing channel. Delivering Performance | Direct Mail in the United States 2023 provides the tools and insights to navigate direct mail marketing in today’s landscape.

The latest whitepaper from Winterberry Group includes:

  • Direct mail spending and postage and non-postage expense, 2019-2023
  • Factors that are driving investment in the direct mail channel
  • Opportunities and challenges in leveraging direct mail as part of an omnichannel strategy
  • The future of direct mail marketing in the U.S.

Be sure to download now for the latest research and insights!

"New and creative omnichannel approaches are breathing new life into direct mail and we expect the channel to continue its evolution and find a more stable place in the modern marketer’s channel mix."

Donna Hamilton

Chief Innovation Officer, Alliant